Fresh opening
SULAYR® TOMATOES · SEASONAL EDITION
Some tomatoes are sold.Sulayr is represented with conviction.
A limited-production agricultural speciality, grown in Motril for distributors, greengrocers and kitchens that know great flavour deserves careful stewardship.
Season approximately November to June · Availability by arrangement
COSTA TROPICAL · MOTRIL · GRANADA
HighBRIX LEVEL
01Hand harvested.
Ripened on the vine.
30+ yearsof growing expertise
4 flavour stagesacidity, crunch, sweetness, umami
Uncompromising selectiononly tomatoes exceeding our standard
GlobalG.A.P.and Chain of Custody
Product brand
All Sulayr® tomatoes are marketed through Fruticatessen®, a registered trademark of ALMAFRESH S.L. and the single contact for distribution, retail and fine dining.
02 / THE STANDARD
NOT FOR EVERY SHELF
A tomato that makes us rethink the category.
Sulayr does not compete on looks alone. It measures itself against the memory of how a tomato should taste.
Fruticatessen grew from the land and over three decades of agricultural decisions. Sulayr brings that knowledge together: slow cultivation, precise ripening, hand selection and uncompromising grading.
That is why we seek a dependable chain from grower to trade partner to customer. Professionals who respect the channel, the margin and the promise inside every box.
03 / THE TOMATO
THREE STAGES OF ONE OBSESSION
From growing to the final touch.
Sulayr’s value starts long before the box is closed: with time on the vine, through selection and into a distinctive presentation.
Ripening monitored until peak expression.
Firmness, balance and appearance held to the same standard.
A distinctive identity that carries the story all the way to the professional.
04 / SENSORY PROFILE
A TOMATO TO INTERPRET
Four acts. One bite.
More than sweetness alone: a complete sequence that holds your attention from the first acidic note to the umami finish.
Firm texture
Crunch
A clean, audible and juicy bite.High Brix level
Sweetness
Deep, natural and balanced.Lingering finish
Umami
The nuance that brings you back for another bite.
05 / FINE DINING
AN INGREDIENT WITH ITS OWN VOICE
When the tomato stops accompanying and takes the lead.
Sulayr brings tension, texture, deep sweetness and length. Qualities that can carry a creation as well as complete it.
In Diego René’s hands, the tomato takes centre stage. The cooking amplifies its identity and turns it into an experience.
06 / PRODUCT AND ORIGIN
SULAYR® · MARKETED BY FRUTICATESSEN®
A box that protects the story.
The identity on the outside reflects the care within: hand selection, traceability and a format designed for a distinctive professional presentation.
Sulayr comes from Motril on Granada’s Costa Tropical. Light, sea humidity and mild temperatures allow balance, texture and concentration at nature’s pace. Fruticatessen manages distribution and channel development.
- Origin
- Motril, Granada · Spain
- Format
- Closed 0.8 kg box
- Distribution
- Fruticatessen® · ALMAFRESH S.L.
ORIGINAL PACKAGING · PROFESSIONAL FORMAT
07 / THE METHOD
Excellence has a protocol too.
Where the light begins
Origin and climate as the first quality decision.
Hands that refine
Artisan growing and selection, tomato by tomato.
The right moment
Ripening and harvesting guided by flavour, never haste.
Only the finest pass
Checks, traceability and grading before every dispatch.
08 / TRADE PARTNERS
PARTNERSHIPS THAT FIT
We seek meaningful market presence.
We shape agreements around channel, territory and growth potential. We prioritise lasting relationships, clear provenance and a trade policy that protects value through to the consumer.
Discuss my territorySpecialist distribution
Territory, repeat business and a qualified customer base.
Premium retail
A distinctive category, traceability and brand activation.
Independent greengrocer
Story, recommendation and turnover driven by flavour.
Fine dining
Consistent sensory quality and service tailored to kitchens.
09 / TRADE SPECIFICATIONS
Ready for market. Designed to stand out.
Indicative information subject to the stage of the season, available selection and agreed planning.
SeasonNovember — June
ProfileHigh Brix level · crisp · umami
Main formatClosed 0.8 kg box
Dimensions20 × 20 × 6–7 cm
SelectionSize grades 9–16
Muaks de Sulayr≈300 g · 14 × 10 × 5 cm
AvailabilityBy seasonal planning
CertificationGlobalG.A.P. + Chain of Custody
TRADE OPERATIONS
Distinctive outside. Meticulous within.
- Batch traceability
- GS1 identification
- EDI and SSCC for retail
- Weekly planning
“We do not simply find tomatoes like Sulayr. We bring them into being.”
FRUTICATESSEN · EXCEPTIONAL FRUIT
10 / OFFICIAL SHOP
FOR PRIVATE CUSTOMERS
Discover Sulayr here. The official shop brings it to your table.
tomatesulayr.com is Sulayr’s brand and trade website; orders are not processed here. To buy, check availability in the official Fruticatessen shop.
Availability follows the natural growing season.11 / NEXT STEP
TRADE ACCESS
Tell us where you want to bring Sulayr.
We review each territory, channel and volume to assess the fit. Where there is a match, we agree seasonal terms and the next step to bring Sulayr into your offering.
12 / QUESTIONS
Before opening the box.
When is the Sulayr tomato season?+
The season runs approximately from November to June. Actual availability is confirmed weekly because Sulayr is harvested at peak ripeness and production is deliberately limited.
Which professionals can work with Sulayr?+
Specialist distributors and wholesalers, premium retailers, independent greengrocers, hotels and fine dining restaurants able to support its positioning, stock turnover and margin.
What makes its flavour different?+
Sulayr has a high Brix level and four recognisable stages: a fresh acidic opening, a firm crunch, deep sweetness and a lingering umami finish.
Can I request a trade sample?+
Yes, subject to season, territory and availability. We first assess the commercial fit to prepare a sample or proposal suited to your channel.